Benefits of Video Conferencing

Increases Profitability

Most businesses exist to make money and, more importantly remain profitable. Technology that enables businesses to increase profitability by reducing costs and increasing efficiency are usually widely welcomed. Video conferencing is undoubtedly one of those technologies.

Central AV provide ROI (return on investment) calculators to enable you to measure the financial benefits of video conferencing. Contact one of the team on 0203 7514580 or for a ROI calculator.

Increases Productivity
Unless you are the owner of a time machine, traveling takes time, and in most businesses time equals money. Video conferencing enables its users to meet face to face almost anywhere in the world in next to no time.

Imagine if you have regional sales teams, or suppliers in the Far East. They are trying to explain a situation or even show you what your latest widget looks like. In both cases you have to make a decision but you need to be there to actually see what they are talking about. With video conferencing you can share documents, view 3D objects and conference live over IP or ISDN networks world wide.

When you consider the implications of traveling across the country, or even the world to manage a relationship or situation, and the speed that it could take to make decisions using tradition road and air travel, video conferencing looks like a smarter more cost effective and efficient route to go.

Improves Communication & Reinforce Relationships
During a videoconference you can see the facial expressions and body language of conference participants. These are both important aspects of communication that are lost with a basic telephone call. Videoconferencing also allows the opportunity for more of your staff to have contact with your customers. From your customer’s perspective, the only person ever seen is the salesperson from your company. Wouldn’t it improve your business relationship with your best customers if they got to meet more of your internal employees?

Great for the environment
The British Government have committed to reduce emissions of greenhouse gases, principally carbon dioxide in the UK by around 5.2% below their 1990 levels over the next decade.

In order to achieve their target, the Government is encouraging every household and business to examine their activities with a view to reducing any adverse impact on the environment and ultimately reducing their Carbon Footprint. The Government is currently introducing new policies and legislation to ensure we invoke lasting change.

We recognise that road transport and air travel are massive contributors to the current carbon dioxide levels and have been promoting the use of video conferencing to reduce the number of journeys travelled by road and by air.

We acknowledge that the issues relating to climate change are wide ranging and complex, and that businesses who want to reduce their Carbon Footprint may need experts in this field who can help them to assess at their business practices with a view to implementing long term policies for change.

The pressure is mounting for businesses to introduce ‘green’ and ethical policies, however, it is often coincidental that businesses reduce their carbon emissions by cutting travel through the adoption of video conferencing. When purchasing video conferencing businesses often overlook the opportunity to take a broader perspective and look at other ways to reduce their carbon output.

Reduces Travel Expenses

In today’s economy, reducing company travel expenses is usually a real attention grabber. In practice, the results are mixed. Individuals still like to go places and visit clients and associates in person. Nothing can replace meeting someone face to face for the first time and shaking hands. There are, however, numerous situations where you can save a lot of money on airfare and hotel costs, not to mention saving the loss in productivity from being out of the office.

Allows Multi-point Meetings Across Time Zones & International Boundaries

Videoconferencing lets you put together a meeting of various people, from different locations, for a common discussion. Participants can be across the country or on the other side of the globe. For example, you can have sites in London, New York and Tokyo, all with multiple personnel, participate in the same videoconference!

Improves Effectiveness
We all know that “a picture is worth a thousand words.” Videoconferencing is the perfect example of how true this statement is. A live video call is much more effective than a phone call in many situations. For example, your engineering staff needs to show one of your vendors a problem with a purchased component. Visually seeing the part during a videoconference is far more effective and meaningful than trying to describe it over the phone.